Business Communication
The Case for Communication

Every business and non-profit seeks to do two key things; create impact in the communities it serves and raise enough revenue to sustain its operations. Although these two things are clear to most, the one thing people forget to consider is to do these two things; aside from having solid operational systems such as vital

Business Communication
Business Communication on a Budget

For most organisations, communication is mostly an afterthought. Once you have set up shop and need to market your products or services, however, the reality is communication should be part of the DNA of your operations. Your pitch deck, website, social media sites and branding are the first entry point for engagement with your organisation,

Business Communication
Your Dream Communication Team

Following my last post on what makes communication, you need a great communication team to realise excellent communication. But this team will be guided by your clear and strategic organisational strategy once they know what the organisation intends to achieve. This team will use their storytelling and perception building skills to help you reach those

Business Communication
What is Communication About?

When I refer to communication, I refer to it as a collection of various storytelling and perception building disciplines. That means public relations, audio-visual production, writing and editing, digital marketing, marketing communication, development communication, crisis communication, advertising, branding, and journalism, to state a few, all fall under the field of communication. These are skill sets

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