Brand Storytelling Branding
Develop & Stick to your Brand Guideline

The past few weeks of business meetings and client product review and engagement, I realized something; most people just don’t really maximize their visual ID. When I talk about visual ID I am referring to your visual brand identity. This is what people see and associate with your brand; your logo, your brand colours, your

Brand Storytelling Branding
Your Website – Your Brand – Your Story

Yesterday after a conversation with a friend, it really got me thinking. A lot of people need websites up, but most of the web developers aren’t necessarily storytellers. There is a demand to create quality content unique to each person and company’s website. But I realise now, lots of people and companies building their online

Brand Storytelling Branding Entrepreneurship
This is how Brands Crash and Burn

I had been shopping for new business networks, I hadn’t made much headway. My sister randomly sent me an email with an e-flyer from the League of Young Professionals (LYP). The topic wasn’t great, but you know, it’s an opportunity to meet new people and hopefully make some business leads. I made the advanced payment,

Advertising Branding
What really makes an effective advert?

The simple answer; a talented copywriter. I had never heard of a copywriter until I became one.  I would listen to radio adverts but I never knew that there was a specific person, with a specific skill set, who crafted commercials. It was the on the job training that got me to really understand the role



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