Yesterday I attended the first day of the second edition of the Big Baraza SME conference by SNDBX. I met some old and new faces; next week, I will share a more detailed post on my learnings from the discussions. Today, I want to dig a bit deeper into one thing that nagged at me
Following my last post on what makes communication, you need a great communication team to realise excellent communication. But this team will be guided by your clear and strategic organisational strategy once they know what the organisation intends to achieve. This team will use their storytelling and perception building skills to help you reach those
When I refer to communication, I refer to it as a collection of various storytelling and perception building disciplines. That means public relations, audio-visual production, writing and editing, digital marketing, marketing communication, development communication, crisis communication, advertising, branding, and journalism, to state a few, all fall under the field of communication. These are skill sets
I have been working with various non-profit and for-profit organisations over the past decade of my consultancy, and I have noticed a worrying trend. Most companies or non-profits struggle and fail for more reasons beyond lack of access to capital and high operating costs. I realise there is a vast knowledge gap in running
Never relent in your communication. There is something about continuous communication with your community and partners. Provide occasional videos not longer than two minutes or an infographic of your impact in a quarter. It shows progress and builds the perception that there is constant growth that funders, investors and partners always want to see. It
I honestly used to think that fundraising was perpetual sophisticated begging. In a sense it is. Hahahaha! But, it is also more than just begging. It is a skill of persuasion and retention of the converts and building loyalty and finding advocates for your work. Every time I conduct training on communication and strategy, there