Brand Storytelling Business
Celebrating 10 Years of Consultancy

Today marks the 10th anniversary since I left full-time employment. It has been a rollercoaster with really amazing highs and gut-wrenching lows which at times made me feel like I would break. Several times I have found myself updating my credentials on LinkedIn, Brighter Monday and opening a Fuzu account to test the waters and

Life Life Lessons Opinion
Communication is a Process Not a Series of Explosive Campaigns

It’s been about six months since I started working with regional non-profit organisations to streamline organisational communications. The list of problems ranged from the need for a website revamp, to a need to build a visual brand to organisations almost 20 years old never having developed a communication strategy or organisational strategy. It was surprising

Brand Storytelling Branding
Develop & Stick to your Brand Guideline

The past few weeks of business meetings and client product review and engagement, I realized something; most people just don’t really maximize their visual ID. When I talk about visual ID I am referring to your visual brand identity. This is what people see and associate with your brand; your logo, your brand colours, your

Brand Storytelling Branding
Your Website – Your Brand – Your Story

Yesterday after a conversation with a friend, it really got me thinking. A lot of people need websites up, but most of the web developers aren’t necessarily storytellers. There is a demand to create quality content unique to each person and company’s website. But I realise now, lots of people and companies building their online

Brand Storytelling Branding Entrepreneurship
This is how Brands Crash and Burn

I had been shopping for new business networks, I hadn’t made much headway. My sister randomly sent me an email with an e-flyer from the League of Young Professionals (LYP). The topic wasn’t great, but you know, it’s an opportunity to meet new people and hopefully make some business leads. I made the advanced payment,



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