For most organisations, communication is mostly an afterthought. Once you have set up shop and need to market your products or services, however, the reality is communication should be part of the DNA of your operations. Your pitch deck, website, social media sites and branding are the first entry point for engagement with your organisation,
Imagine you are a performing artist at a concert with multiple stages, with artists from across the world performing various genres of music. You are die-hard roots and reggae performer. You have long flowing locks and prescribe to the faith of Rastafari. You decide to dedicate your first song, a rendition of Bob Marley’s Iron,
And no, this is not about a lousy vision statement. This is about building the blueprint for your business operations and solutions which is guided by an entire culture. This is knowing your end from your beginning. This is knowing you will build a culture of space tourism, when all you have in your hand