Every business and non-profit seeks to do two key things; create impact in the communities it serves and raise enough revenue to sustain its operations. Although these two things are clear to most, the one thing people forget to consider is to do these two things; aside from having solid operational systems such as vital
One vow I made to myself earlier this year, was that I was going to do things differently. I was not going to go back to certain struggles of consultancy. I had grown, ten years in the game, I know better and should do better. I realised that the general challenge of being a consultant
I have been considering starting and building business for years. From 2015 to 2016 I spent a lot of time researching and interviewing young entrepreneurs trying to figure out business models that could work and could scale. I was hoping to build a small to medium-sized enterprise, the kind that gets recognition in the
When I started as a copywriter on radio and the novelty of working in media wore off. I started to notice a trend, organisations would push for advertising without an understanding of its messaging. We developed radio campaigns for various products and services from SMEs to multinationals. There was always drama with marketing and brand