Kenya Life Life Lessons
To Stay or Leave? Where is My Future

  “I want a man,” Muthoni said jokingly as we entered the car. I laughed, Muthoni always says the most random things. “No I am serious Rose, I am not joking, this whole story of chasing a career down a road to nowhere. Imagine I am done!” She wasn’t smiling this time, she was so

Advertising Branding
What really makes an effective advert?

The simple answer; a talented copywriter. I had never heard of a copywriter until I became one.  I would listen to radio adverts but I never knew that there was a specific person, with a specific skill set, who crafted commercials. It was the on the job training that got me to really understand the role



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