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Retail Therapy

Shana walked into the shoe shop and smiled, she saw those stunning 3-inch heels she had been jonesing for, for the last three weeks. Immediately she got a text confirmation from the bank that she had been paid, she melted.  Her face was engulfed with a huge smile punctuated by a squeal of joy as

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Brand Experience: Do you give a Damn?

By Rose Odengo You can look at Brand experience technically from a marketing perspective or simply as a human being. I choose the latter. On Sunday, I decided to roll out of the house and attend the last day of the EPZ (Export Processing Zone) expo in Nairobi before they shipped off to other cities



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