Last week I celebrated a decade of consultancy with you. And like all life experiences, there are lessons you learn. Some to grow you others to wake you up. Here are just a few of some of the lessons I have learnt over the past decade. Growth is deliberate – You grow or you stagnate.
When I started as a copywriter on radio and the novelty of working in media wore off. I started to notice a trend, organisations would push for advertising without an understanding of its messaging. We developed radio campaigns for various products and services from SMEs to multinationals. There was always drama with marketing and brand