This journey started as an advertising radio copywriter, amplifying brands and winning the hearts of millions of listeners across East Africa. Still, after a while, I quickly realised I wanted to do more to change my proverbial neck of the woods and shifted my career to journalism. Here, my eyes opened to a new world of innovations, thought leadership, and the resilience of grassroots and non-profits fighting to improve the world.

I quickly noticed that so many brilliant organisations, startups, social enterprises, and non-profits were doing remarkable work but were struggling to express their work in a universally understood way. Those communication gaps affected their impact and capacity to generate revenue or fundraise. 

I once again saw that I had a role to play in improving the lives of millions by supporting startups, small and medium enterprises, and grassroots and national non-profits.

Fast forward to today, my work, which started in Nairobi, has expanded to five continents where non and for-profit organisations are growing from strength to strength, communicating effectively, consistently and impactfully, and having transparent systems to sustain their communication and business operations.