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A Little Appreciation Goes a Looooong Way

“…only when individuals trust the culture or organisation will they take personal risk in order to advance that culture or organisation as a whole. For no other reason than, in the end, it’s good for their own personal health and survival…” Simon Sinek, Start with Why I have been reading, rather, studying this book and

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Most Important Lessons from the Past Decade

Last week I celebrated a decade of consultancy with you. And like all life experiences, there are lessons you learn. Some to grow you others to wake you up. Here are just a few of some of the lessons I have learnt over the past decade. Growth is deliberate – You grow or you stagnate.

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What really makes an effective advert?

The simple answer; a talented copywriter. I had never heard of a copywriter until I became one.  I would listen to radio adverts but I never knew that there was a specific person, with a specific skill set, who crafted commercials. It was the on the job training that got me to really understand the role



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