The past few weeks I have met a lot of young entrepreneurs in this city determined to grow and build their businesses. It’s been pretty exciting. As the conversations flowed from business potential, content creation options to costs, the most common statement I received from entrepreneurs was, “please remember, this is still a young business.”
By Rose Odengo Earlier this year, a client asked me to justify social media as a tool to grow his bottom line. He knew he needed it somehow, but it didn’t make sense to him. The first logical response, “You need to engage with their consumer where they are most comfortable.” I began. Then we
1. Branding is all about value add. Branding is a promise, a guarantee you are offering your clientele. When you are shining shoes like Rashid in the shop next to you; what value is your service adding that will make people choose you over Rashid other than your great personality? BRAND PROMISE TO ROSE PROMISE
I discovered something really interesting not too long ago. And it was very simple and a huge punch to the gut. If you do not have a website as a company it chips at your legitimacy as a company. I know it sounds really weird but think about it. When you talk to people, whether
I know it can be very frustrating when you are setting up your business and all you want is business cards. Nothing else, then some copywriter, like myself, or graphic designer tells you, you need a brand. What?! I know it sounds complex, but most of the time when I meet clients who are in