What is Communication About?

When I refer to communication, I refer to it as a collection of various storytelling and perception building disciplines. That means public relations, audio-visual production, writing and editing, digital marketing, marketing communication, development communication, crisis communication, advertising, branding, and journalism, to state a few, all fall under the field of communication. These are skill sets

Communication May Not Be The Problem: Have You Looked At Your Operations Lately?

When I started as a copywriter on radio and the novelty of working in media wore off. I started to notice a trend, organisations would push for advertising without an understanding of its messaging. We developed radio campaigns for various products and services from SMEs to multinationals. There was always drama with marketing and brand

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