Brand Storytelling
This is What Storytelling is About

Yesterday I was in a meeting with friends to discuss website content plans for the year. At one point in the discussion I gave them an idea, “you know in your business, especially in this market, you need to educate people on what you do, so that they appreciate its value.” I decided to take

Brand Storytelling Branding Entrepreneurship
This is how Brands Crash and Burn

I had been shopping for new business networks, I hadn’t made much headway. My sister randomly sent me an email with an e-flyer from the League of Young Professionals (LYP). The topic wasn’t great, but you know, it’s an opportunity to meet new people and hopefully make some business leads. I made the advanced payment,

Brand Storytelling Branding
What should I put on my site? Part two

You have bought your web domain and now you have a host. Great! Progress! You have your Brand Bible and you are set to get things going. What are the key things that you need on your site? There are many things to consider, the type of business you have, the kind of audience you



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