Brand Storytelling Branding
Your Website – Your Brand – Your Story

Yesterday after a conversation with a friend, it really got me thinking. A lot of people need websites up, but most of the web developers aren’t necessarily storytellers. There is a demand to create quality content unique to each person and company’s website. But I realise now, lots of people and companies building their online

Brand Storytelling Branding Entrepreneurship
This is how Brands Crash and Burn

I had been shopping for new business networks, I hadn’t made much headway. My sister randomly sent me an email with an e-flyer from the League of Young Professionals (LYP). The topic wasn’t great, but you know, it’s an opportunity to meet new people and hopefully make some business leads. I made the advanced payment,

Branding
Brand Experience: Do you give a Damn?

By Rose Odengo You can look at Brand experience technically from a marketing perspective or simply as a human being. I choose the latter. On Sunday, I decided to roll out of the house and attend the last day of the EPZ (Export Processing Zone) expo in Nairobi before they shipped off to other cities

Branding
The Business Expense you never anticipated

The past few weeks I have met a lot of young entrepreneurs in this city determined to grow and build their businesses. It’s been pretty exciting. As the conversations flowed from business potential, content creation options to costs, the most common statement I received from entrepreneurs was, “please remember, this is still a young business.”

Brand Storytelling Branding
What should I put on my site? Part two

You have bought your web domain and now you have a host. Great! Progress! You have your Brand Bible and you are set to get things going. What are the key things that you need on your site? There are many things to consider, the type of business you have, the kind of audience you

Brand Storytelling Branding
Should my business be on social media?

Many would say it is obvious a resounding YES! Your business should be on social media. But I will sneak in a NO in there. Before you run to Facebook and open a page and a Twitter, Instagram, Snapchat and 300 other social media accounts. I have a few questions for you to answer. What

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