Yesterday I attended the first day of the second edition of the Big Baraza SME conference by SNDBX. I met some old and new faces; next week, I will share a more detailed post on my learnings from the discussions. Today, I want to dig a bit deeper into one thing that nagged at me
On Tuesday 18th June, I received this email from the Stanbic bank. “Good day, Diversity and Inclusion (D&I) is one of our strategic initiatives. We are cognizant of how diverse we are as an Organization and Nation. At Stanbic Bank our purpose is Kenya is our Home, we drive her growth. We are committed to
I know this may come as a surprise to most, but why are you really on social media in the first place? Half the time, for most companies on social media, a lot of time is spent pandering about “what we do” and share everything about “ourselves”, but never anything from other people and other
The past few weeks of business meetings and client product review and engagement, I realized something; most people just don’t really maximize their visual ID. When I talk about visual ID I am referring to your visual brand identity. This is what people see and associate with your brand; your logo, your brand colours, your
Yesterday after a conversation with a friend, it really got me thinking. A lot of people need websites up, but most of the web developers aren’t necessarily storytellers. There is a demand to create quality content unique to each person and company’s website. But I realise now, lots of people and companies building their online
The last few weeks I am beginning to meet very interesting clients. The initial plan for these particular client meeting is simple; we were going to discuss how we could work together to build and communicate their brand story. As the conversation progresses, I realise the clients aren’t sure about their brand offering. It is