Brand Storytelling Branding Entrepreneurship
This is how Brands Crash and Burn

I had been shopping for new business networks, I hadn’t made much headway. My sister randomly sent me an email with an e-flyer from the League of Young Professionals (LYP). The topic wasn’t great, but you know, it’s an opportunity to meet new people and hopefully make some business leads. I made the advanced payment,

Advertising Branding
What really makes an effective advert?

The simple answer; a talented copywriter. I had never heard of a copywriter until I became one.  I would listen to radio adverts but I never knew that there was a specific person, with a specific skill set, who crafted commercials. It was the on the job training that got me to really understand the role

Branding
Brand Experience: Do you give a Damn?

By Rose Odengo You can look at Brand experience technically from a marketing perspective or simply as a human being. I choose the latter. On Sunday, I decided to roll out of the house and attend the last day of the EPZ (Export Processing Zone) expo in Nairobi before they shipped off to other cities

Branding
The Business Expense you never anticipated

The past few weeks I have met a lot of young entrepreneurs in this city determined to grow and build their businesses. It’s been pretty exciting. As the conversations flowed from business potential, content creation options to costs, the most common statement I received from entrepreneurs was, “please remember, this is still a young business.”

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